Apple's PROLED XDR Display has a cringy name but incredible specs

The displays offer high brightness, contrast and color accuracy and even adapt to pixel usage.

By Steve Dent Oct. 28, 2026 4:31 pm EST Apple Add Engadget on Google: Google Discover

With all the fuss about Apple finally releasing a touchscreen MacBook Pro, you may have forgotten about the new model's other key display technology: OLED, or what Apple calls PROLED XDR. It's typical of Apple to change a standard tech term to a cringy marketing-focused name, but in this case, the "PRO" designation appears to be justified.