Instagram started it off with humble brags ("So overwhelmed by all these opportunities!"), while LinkedIn hammered it home with the infinite opportunity to share your latest 3,000-character win, alongside photos and videos, posted to little clapping emojis of approval: A personal tragedy becomes an invaluable life lesson about B2B sales. Hits = networking = success. It's the bragging economy, stupid.

If a promotion happens and no one online is around to thumb up and "Well deserved!" it, did it even happen?