Ryan Gosling looking worse for wear looking up lit by purple light
(Image credit: Warner Bros.)
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It seems it isn't just Steam that's being flooded with AI slop. Indie games storefront itch.io has reported that the number of new game pages being created per day on the site has doubled in the past two months, and just like Valve's much bigger distribution service, the finger is being pointed at AI.

Over on Bluesky, itch.io shared an image of a bar chart labelled "game events". The chart shows that, between August 3 and October 30, the number of new game pages being created per day has risen from around 3,000 to regularly surpassing 6,000. It's a ratio that more or less matches the increase in Steam demos showcased at the most recent Next Fest, which rose from around 4,000 to over 8,000.