What is ‘bloomscrolling’ that is taking over the internet and making people happier?
yahoo1 min read4 reads
IN FOCUS: ‘We get trapped in doomscrolling loops because of an evolutionary survival mechanism known as the ‘negativity bias.’ The human brain is naturally hardwired to identify potential dangers in o...
The new social media trend, ‘bloomscrolling,’ encourages people to curate positive content on their accounts (Getty/iStock)
It's called "bloomscrolling," and the new trend encourages social media users to reclaim agency over their high screen times by seeking out content that is uplifting, educational, calming or simply sparks joy. The budding trend is a response to the rise in "doomscrolling," defined by mental health experts as a compulsive habit of endlessly swiping or scrolling through distressing or negative posts online — even when we know it upsets us.