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We live in a world that won’t stop reminding us that people have a lot to learn when it comes to sex. The news is filled with disturbing stories of sexual violence and, while it rarely makes headlines, everyday misogyny exists in our schools, workplaces and homes.

Maude, the purveyor of aesthetically pleasing, elegantly designed vibrators, condoms, candles and lube, isn’t going to fix these systemic, largely patriarchal, problems. But the intimacy brand is focused on making people think about sex as a form of health and wellness, starting from inside our bedrooms (or wherever one chooses to enjoy themselves). And every little helps, maybe?