Maybe the best way to understand the kind of game Dawn of War 4 wants to be is through a single button. If you're playing a campaign mission in DoW 4 and you're not really feeling it, or you made a silly mistake right at the end and got summarily wiped by the AI, or maybe you're in a hurry and just really curious about what happens next in the story, you have a quietly revolutionary option to hand: you can just hit the 'skip mission' button, and move on.

Dawn of War 4's game director, Jan Theysen explained the thinking to me like this: "In the end, we feel it's not that we want the player to play, necessarily, the game we envision for them. It's more like: here is the thing you can play with, and have fun."