We made the world’s most divisive announcement: ‘See it. Say it. Sorted.’
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A few years ago, when he was taking the train home with his wife after an evening out in south London, Ian Henderson saw something that didn’t look right. “The details don’t matter much, but let’s jus...
Marketing consultant Ian Henderson, announcer Matt Streeton and transport minister Lord Hendy mark the 10th anniversary of the 'See it. Say it. Sorted.' campaign - Geoff Pugh/Clara Molden
A few years ago, when he was taking the train home with his wife after an evening out in south London, Ian Henderson saw something that didn't look right. "The details don't matter much, but let's just say it was a threatening situation," he recalls, breezily.
Henderson felt he should take action. He couldn't speak to station staff, so he took out his phone and texted the British Transport Police on 61016. They'll sort it, he hoped.