The HOA A1 incorporates a large viewfinder into its design so you’re not staring at a screen.
The HOA A1 incorporates a large viewfinder into its design so you’re not staring at a screen.
by Andrew LiszewskiNov 6, 2026, 3:33 PM UTCImage: LutraAndrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) that’s launching another screen-free digital camera that incorporates a large open viewfinder into its design, as spotted by PetaPixel. The camera is reminiscent of the Godox C100 but the HOA A1 positions its lens and sensor close to the center of its large viewfinder window so that a photographer can maintain eye contact with their subject, or feel more in the moment while framing a shot without staring at a screen.
