10 Apple products and features that transformed under Tim Cook's leadership

Apple changed a lot in the last 15 years.

By Courtney Holt Nov. 8, 2026 7:15 pm EST Kathy Hutchins/Shutterstock Add Engadget on Google: Google Discover

When Tim Cook became Apple's CEO in 2011, he began leading what was already one of the world's most successful technology companies. The iPhone was driving Apple's growth, the iPad was still relatively new and the Mac was at the center of its computing business. Cook inherited an enormous ecosystem, then he spent 15 years finding new ways it could be put to use.