High street baker Greggs is opening a luxury hotel room, including a "ring for a sausage roll" concierge service.
The permanent suite will open within the five-star Hotel Gotham in Newcastle from Thursday, decorated in Greggs' brand colours of midnight blue and gold.
Guests will be able to use a dedicated rotary phone to request freshly baked Greggs favourites delivered directly to the room on a silver platter.
Guests will be able to use a dedicated rotary phone to request freshly baked Greggs favourites delivered directly to the room on a silver platter (Sean Elliot/PA)
