Kirt McMaster knows that his new operating system—Kora—won’t be for everyone, and he’s fine with that.

Kora, announced on Tuesday, is designed as a desktop alternative to Windows or macOS for “the AI native, not mass market,” he says. McMaster, the company’s CEO and cofounder—who also cofounded Boost Mobile—likens his strategy to how Steve Jobs targeted creators when overhauling desktop publishing with the Mac.

This “next-generation” desktop OS can integrate context from user interactions across multiple AI tools. Targeted to creators and developers, Kora’s central idea is to bring AI models together at the system level and help power users interact more seamlessly with multiple providers, rather than siloing everything off into desktop apps and browser tabs. It’s scheduled to launch sometime in 2027.