ChatGPT’s new AI agents represent companies and can help with things like comparison shopping.
ChatGPT’s new AI agents represent companies and can help with things like comparison shopping.
by Jay PetersNov 10, 2026, 6:00 PM UTCImage: OpenAIJay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.ChatGPT is going to let you chat with verified “Business Agents” that represent a brand to help you with things like comparison shopping. The feature, available first to “eligible” e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta.
