Two children sit on the floor playing with brightly coloured plastic building blocksImage source, AnnaStills/Getty Images
ByKevin PeacheyCost of living correspondent
  • Published44 minutes ago

Traditional games and stickers are helping to drive a bumper year for toy sales, figures show.

The data comes ahead of the crucial Christmas run-in for retailers, which peaks at 23 toys sold every second in the UK.

The number of toys sold up to October was 17% higher than the same period last year and growth is at a 10-year high, according to research company Circana.

The increase comes despite consumers' cost-of-living pressures, and there are signs that some of the biggest growth in sales is for toys priced between £5 and £10.