It hasn’t proven that short-form video will help.
It hasn’t proven that short-form video will help.
by Rani MollaNov 11, 2026, 1:30 PM UTCImage: NurPhoto via Getty ImagesRani Molla is a journalist with 15 years of experience covering how Big Tech companies are reshaping society.At Skydance’s first employee town hall after it acquired Warner Bros. Discovery in October, CEO David Ellison told staff that the company behind Paramount Plus and HBO Max was competing for people’s attention with some of the world’s biggest tech companies. Months earlier, he’d singled out a way to get viewers to spend more time with Paramount’s programming. A feed of short vertical videos, he said, was “critical to our future.”
