Europe wants to ban 'dark patterns' in apps and loot boxes for minors

Tech companies in breach could face fines up to six percent of their global revenue.

By Steve Dent Nov. 11, 2026 9:29 am EST Anna Barclay/Getty Images Add Engadget on Google: Google Discover

Europe just released a proposal for a new set of consumer protection rules called the Digital Fairness Act (DFA), the EU Commission wrote in a news release. The bloc is targeting practices that harm children and push people into spending more, including things like unclear pricing, addictive design features, ads aimed at minors and "dark patterns" like hard-to-cancel subscriptions. The penalty for non-compliance could be up to six percent of a company's annual revenue, according to the draft copy.