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I'm no stranger to slapping "Reddit" on the end of a Google search about a product to see what the unwashed masses (myself included) think about it. Assuming we're not reading bot comments, it's a great way to get a feel for a product you've not tested yourself. That's traditionally involved trawling various threads yourself, but now 'Reddit Reviews' is launching, which will collect user opinions on products and use them to inform dedicated reviews for them on Reddit's site.