Xbox leader Asha Sharma has alluded to harnessing the power of generative AI when making games, in a memo published this afternoon.
The memo, titled 25 years of Xbox, charts the growth of Microsoft from small beginnings through to the thousands-strong company it is today. But it's Sharma's comments at the end of the memo that are of particular interest.
While talking about what the next 25 years could bring, Sharma lamented that "too many ideas never become games" and that "too many games fall short of what their creators imagined". "For decades, this has been the unavoidable tradeoff of ambition," she wrote. "We must change this."
