You should never buy a TV at full price. This is a hill I will die on, and I am proven right every year when I see 20-, 30-, and even 50-percent-off deals on some of the best TVs. It may be weeks away, but I'm already seeing some great Black Friday deals, especially on TVs.
If you're in the market for a new screen, now is a smart time to shop options of all sizes, from big, premium OLED TVs for a home theater to small art TVs for the bedroom. Because you'll be ahead of the deal-hunting masses, you probably won't have to worry about shipping delays or out-of-stock notifications. A WIRED reviewer has tried every TV featured below (with one exception, the LG C6, which is currently in testing).
