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Former Nintendo Marketing Leads Argue Breath of the Wild Saved the Legend of Zelda Franchise From a Dwindling Playerbase and Low Sales

IGN Nov 13, 2026 14:18 1 reads
Former Nintendo Marketing Leads Argue Breath of the Wild Saved the Legend of Zelda Franchise From a Dwindling Playerbase and

The Zelda series was in “dire straits” before Breath of the Wild, with a dwindling playerbase and low sales, according to former Nintendo marketing leads.

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