‘SHIIIII’: How one word stole the show in a Mississippi campaign ad | CNN Politics

Sen.-elect Scott Colom (D) defeated Republican incumbent Sen. Cindy Hyde-Smith to become Mississippi’s first Black senator since Reconstruction. His campaign’s breakout star? Russ Hudson, whose drawn-out “shiiiiiii” in a campaign ad went viral. CNN’s David Wright interviewed Hudson. Ad creator Ryan Sayles also shared his perspective on how a backyard shoot became a political-ad sensation in CNN’s The Arena with Kasie Hunt.