CJ "ah shit, here we go again" meme image laid over Xbox logo seen during the Tokyo Game Show 2024 at Makuhari Messe on September 26, 2024 in Chiba, Japan
(Image credit: Xbox logo: Photo by Tomohiro Ohsumi/Getty Images, Carl "CJ" Johnson: Rockstar/Take-Two Interactive)
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Xbox senior business strategy manager Brandon Stirrup is tired of pussyfooting around about AI: In a thread on X his week, he said that he wants the world to know that Xbox uses it, that he thinks everyone should be using it, and that he believes so strongly in the cause that he's willing to "take the hit" for saying so.