Mark Zuckerberg says Meta is 'entering a new phase' with Muse

He expects the agent will generate more revenue per user than the company's apps.

By Karissa Bell Oct. 21, 2026 6:36 pm EST Smith Collection/gado/Getty Images Add Engadget on Google: Google Discover

It's only been a few weeks since Meta introduced Muse, but the company's personal agent is already becoming central to Meta's plan to start making money off its massive investment in AI. CEO Mark Zuckerberg said that the company is already working on monetizing the agent, and that he expects Muse to eventually generate more revenue per user than Facebook and Instagram.