Close up of a young woman in a jumper looking at her mobile phoneImage source, Getty Images
ByKevin PeacheyCost of living correspondent

Be careful where you buy from, shoppers are being warned as criminals use AI to supercharge scams.

Some fraudsters have made websites for fake retailers that claim to be family-owned firms selling quality UK-made products. Images may show a UK High Street with Union Jack flags in shot.

If you order you're likely to find a product either never arrives, or is a cheap, mass-produced item from a country such as China, trading standards officers say.